If you’re reading this, chances are you’ve been spending some time to implement the search engine optimization (SEO) strategy on your website. SEO indeed plays a major part in today’s business landscape, especially in the digital scope. It involves a set of procedures to make your website rank higher in search results. And SEO tools will guide your SEO efforts and find out which metrics make the most sense to track.
But how can you know if your SEO strategies work well for your website? Have you double-check your metrics properly to ensure that your site is optimized? Thankfully, there are a lot of tools out there that can help you in this process. Here are some of the most effective SEO tools to track your website analytics.
When it comes to the search engines, no one can compete with Google. Most people use Google to search for any kinds of information. To make your website rank higher on Google is quite challenging because Google likes to update its algorithm system, which forces us to make some tweaks in order to align your SEO strategy with said algorithm system.
So, the best way to understand how Google look through your site is to ask Google. You can do this by using Google’s Webmaster Tools. This SEO tool provides insightful resources that explain the fundamentals of Google search. One of the greatest features you will find on the Google’s Webmaster Tools is PageSpeed Insights. It helps you measure the performance of your desktop and mobile sites in terms of loading speed. The faster your site loads, the more likely your site is to rank higher on the Google Search.
If you use WordPress, chances are you’re already familiar with this SEO tool. Yoast SEO is a WordPress plugin that helps you optimize the SEO of your website. It creates XML sitemaps, notifies search engines, and indexes your website, too.
By using Yoast SEO on your WordPress, you can write SEO titles, alt text, meta description, and slugs for each of the post. Not to mention that this tool can also suggest the possible changes in your content while you’re making it. This way, your website will be more optimized for searches.
Not sure about the ranking of your website? Pro Rank Tracker (PRT) is here to help! This great SEO tool doesn’t only provide up-to-date insights on your rankings on Google, but also Bing and Yahoo. It will allow you to create a better SEO strategy and use the information to stay ahead of the competitors.
In addition to that, PRT also offers advanced reports to give you in-depth insights into your ranking in local searches or mobile. It will help you discover keywords that make you’re already ranking but you’re unaware of it. This SEO tool will show you keywords search volume as well.
If you want to specifically do a keywords research, SEMrush is your best friend. It provides a dashboard that reports on the performance of your website as a whole as well as its specific pages. SEMrush also offers numerous toolkits, one of them is an SEO toolkit.
This SEO tool allows you to type in a website page to see what keywords it’s ranking, the keyword’s monthly search volume, what the page’s rank is for that keyword, and more. Meanwhile, the rest of the toolkits will help you analyze backlinks from other websites to your site, compare your page performance to competitors, and research appropriate keywords.
Implementing SEO strategy for your website is not enough. You also need to make sure that your strategy works well. SEO tools can help you track many important metrics of your website, which you can analyze to come up with a better SEO strategy. In other words, these SEO tools will help your business grow.
Speaking of SEO tools, be sure not to miss out our 10 Steps Checklist for Your Next Website Redesign by clicking on the guide below.