5 Things UX Designers Won’t Tell You About UX

Written by Kalista Cendani, 07 October 2015

When learning about user experience (UX), there are plenty of myths abound. UX best practices around the world are constantly evolving. What may be true today may be irrelevant tomorrow. However, if you were to ask the experts today, most of them will say that they follow specific guidelines that debunk most common misconceptions on UX.

#1: “User experience is basically interface design.”

User experience (UX) is NOT user interface (UI). UI is just a part of UX. If you were uninitiated in the art of UX, this will probably be the first thing you learn on the first day of your job as a UX practitioner.

Simply put, UX is structure and strategy, whereas UI involves the visual elements that beautify the two. Think of it this way: when you see a stop sign before an intersection, the positioning of the sign itself is UX. Stop signs are red in color to emphasize warning or caution – that’s UI.

#2: “Let’s just ask the users what they want.”

No. UX research can be approached in so many ways. Rather than asking people what they want (which don’t normally know the answer to), it’s more about observing how they function emotionally. Good research can land you good insight on what motivates people, what makes them feel good, how new habits form, and how they make their decisions. All these, and more, are valuable insights that you would want to use as the basis of your UX strategy.


#3: “We shouldn’t listen to the client. Users are the ones that matter.”

This is true only to an extent. It is not a matter of choice, but a matter of process. Before you determine who your users are, you need to analyze the goals of your client’s business. Help them understand how they can recognize users’ pain points and bring measurable solutions to their problems.

#4: “User experience is created by a team of designers.”

The “UX team” at Definite is not solely responsible for the execution of UX. Every team member plays a role in the UX process – from business analysis (Business Analyst/Account), information architecture and wireframe creation (UX Designer), UI kit and interface design (UI Designer), frontend and backend (Web Developers), content strategy (Content Specialist) to project management (Project Manager). UX designers play an important role, but it’s ultimately up to everyone to make it a success.

#5: “You don’t need user experience for this.”

User experience is not a choice – it’s a basic requirement. Getting to know the users, setting up business goals based on the client’s problems, and providing solutions – instead of focusing solely on technological features – is essential in ensuring the survival of any business.

It’s a common misconception that UX is optional for businesses or government organizations. To put it simply, designs that don’t provide solutions are merely doodles.

Learning and practicing good user experience is a non-stop learning process. Do you think you’ll make a valuable addition to our team? Sign up here.


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