Garuda Indonesia wanted to recreate their digital platform by driving personalized unique experience that results in increasing its sales contribution growth on the platform.
Content CreationMobile AppWebsite Revamp
With the rise of Online Travel Agents owning pieces of Garuda Indonesia consumers’ travel journey, we approached the project by establishing and owning a mindshare throughout our consumer’s travel journey by being relevant in all of our consumers’ touch-points through a dynamic experience to ignite conversations.
The first thing that we did pillar is how we can drive relevant and valuable traffic to the platform consistently at scale and efficiency by providing a dynamic as well as personalized experience across platforms. These experiences are spread in multiple touch-points by optimizing the user experience on the website to ease users when browsing.
We achieve that by developing a new booking experience and establish destination-based contents to further strengthen relevancy when consumers are researching their next holiday destination.