Definite

Holcim
Manufacturing

Share The Home Of Your Dreams

Launch Website
Empowering Consumers by Building Togetherness

Stemming from Holcim’s philosophy of “Building Together”, the project is aimed at creating a digital campaign that drives emotional connection that can inspire consumers to share their dreams and help one another.

CampaignContent CreationSocial Media

THE APPROACH

The campaign started off with a social movement that drives togetherness in a unique way where consumers are encouraged to pledge in helping to repair various selected public facilities in Indonesia. Consumers simply need to register themselves and share the movement on their social media accounts to donate sacks of cement on the public facility of their choosing.

We followed the campaign with #HolcimHomeStory where we invited several celebrities to share about their home’s concept using a 360° virtual tour of their house to inspire Holcim’s consumers to share theirs. The winners of the most inspiring stories will receive prizes to further upgrade their homes.

The final phase of the campaign is to invite consumers to share their dream home ideas. These ideas will then be translated into sketches by Holcim’s resident architects and the best ideas will have it built by Holcim.

WE THANK OUR...
Client
  • PT Holcim Indonesia Tbk
Experience Designer
  • Mahisi Annatsa
Account Manager
  • Jagadhito Pramono
Experience Lead
  • Aga Wahyu
Content Wizards
  • Arif Mauldi
  • Ramdhani Rakhmat
Tech Lead
  • Adhitia Darmawan
Frontend Developers
  • Taufik Akbar
I WANT TO JOIN THIS AWESOME TEAM
CONTACT US

HI THERE, LET'S TALK!

Mail us at contact@definite.co.id or drop us your info and let us reach out to you.



JAKARTA
Jl. Senayan No. 67
Blok S, Kebayoran Baru, Jakarta Selatan 12180, Indonesia
+62 21 739 6426
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Jl. AB I No. 16, Kavling Polri,
Ragunan, Pasar Minggu, Jakarta Selatan Indonesia
+62 21 2200 1842
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YOGYAKARTA
Jl. C Simanjuntak No. 62
Gondokusuman DI Yogyakarta 55223, Indonesia
+62 21 739 6426
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