Stemming from Holcim’s philosophy of “Building Together”, the project is aimed at creating a digital campaign that drives emotional connection that can inspire consumers to share their dreams and help one another.
CampaignContent CreationSocial Media
The campaign started off with a social movement that drives togetherness in a unique way where consumers are encouraged to pledge in helping to repair various selected public facilities in Indonesia. Consumers simply need to register themselves and share the movement on their social media accounts to donate sacks of cement on the public facility of their choosing.
We followed the campaign with #HolcimHomeStory where we invited several celebrities to share about their home’s concept using a 360° virtual tour of their house to inspire Holcim’s consumers to share theirs. The winners of the most inspiring stories will receive prizes to further upgrade their homes.
The final phase of the campaign is to invite consumers to share their dream home ideas. These ideas will then be translated into sketches by Holcim’s resident architects and the best ideas will have it built by Holcim.