Just like a long trip, you’re going to need preparation in order to have a smooth hassle free journey. I personally love to create a list of things I need to prepare before a trip. It helps me to get more organized and in track with everything. And it could be applied to your redesign planning too! Here, I’m going to explain some things you need to prepare before your website redesign. I hope with these lists, you can prepare things beforehand and you’ll have a better experience redesigning your website.
Before you start with anything, you need have clear goals and strategy. I know, you probably already have some goals when you decided to redesign your website. However, it will be better to have your goals neatly laid out along with your strategy to reach those goals. Remember, this is the foundation for the overall steps.
To simplify everything, here’s a quick list on what you need to know in order to have a well defined goals and strategy:
The list you create doesn’t have to be perfect. You can add or remove some points later. What important is that with the list, you’ll have a guide on what to do and what not to do.
Now, this might be a bit more technical. But, it’s important to create this list beforehand. Just think this list as a list of the requirement you need before you take a trip, such as clothes, amenities, glasses, and other things that will make your journey easier.
So, what exactly you need to list down? Basically, all the requirement you need to add. Do you need CMS, for example? Or do you need to add blog to you website? Do you need to add social feeds on your website?
Things like this don’t just appear on your new website. Developer needs time to create one. So, have this kind of list beforehand could help them, a lot. If you don’t, you probably could add some of these requirement in the middle of the process. But, it will cost you not only money, but also time. It’s like additional expenses that will damage your timeline. You wouldn’t want that, would you?
Finally, the fun part: preparing your design. This is what website redesign is all about, yes? New design, new face, new experience. How exciting.
The simplest way to start preparing your design is by doing research on your competitors. Open their websites and choose some design that you prefer, that could be your references. Meanwhile, you could also note down some function that could probably work for you website.
Next, create a simple design guide. It’s basically a guide on how you want your website to look and feel like. Here’s a quick basic list:
These list will help you limit the possibility of your website new design. It help you and developer to determine the bigger picture. Don’t worry, you can always consult with your developer to talk about the nitty gritty details. What’s important is that you already have a list of preferences.
Okay, now I’m going to show you a little example on how to implement these lists. Here we have Frisian Flag, the brand wanted to re-establish a single message and build credibility across all products. They previously have separate domain names for each campaign and now wanted the site to be more consumer-centric. I’m going to breakdown the list, like so:
That’s the simple version of how you could apply these lists. You can see the full explanation and result in here
Based on that example, of course you can develop a better and more in-depth list. In fact, I encourage your to create something better than my example. I know you can. Remember, be as detailed as possible although you can always add more later.
To sum up everything, always remember to define your goals and strategy, list down your requirement, and prepare your design before you redesign your website.
There you go! You now have everything you need to prepare for your website redesign. If you want to be more prepared, you could try to avoid these things, so you could have a better experience redesigning your website. Last but not least, to help you more with your preparation, here is a 10-Steps Checklist For Your Next Website Redesign.